By RegoPark
Contributing Blogger

Hot Drudge headline/graphic of the morning: Data broker LexisNexis said Tuesday that personal information may have been stolen on 310,000 U.S. citizens, or nearly 10 times the number found in a data breach announced last month. All the ingredients to capture Matt’s attention: personal privacy issues, hacking, not to mention the fact that he himself claims to check LexisNexis daily (he’s a subscriber, and it’s expensive) to read the articles about himself.

Before you snicker there, let me assure you as a PR person that if Matt does not have his own PR professional, “ego-surfing” is exactly what he should be doing. In fact, someone really needs to monitor “rogue sites” like Drudge Retort and…you guessed it…DrudgeBlog and its sister site, Drudge Forum. In fact, someone with Matt’s best interests at heart (paid or unpaid) needs to stay abreast of potentially damaging rumors or misunderstandings. The nature of the beast is that any unidentified, fairly untraceable person can post a rumor anywhere without getting sued.

But if he doesn’t have a competent PR contact (and for reasons I’ll get into later, I don’t think he does) he needs a “minuteperson” monitoring his presence on the Web - alert, vigilant, and careful not to step over government-planted ground sensors.