Today Drudge is posting Variety’s report that New York Times is dropping its gossip column in the aftermath of the Jared Paul Stern scandal at New York Post’s Page Six.
I’ve always taken exception to the claim that Matt Drudge is a gossipmonger. His position has always been that the mainstream media have occasionally let us down in terms of accurate, unbiased news coverage. I myself have always said that a publication that posts its own gossip column is in no position to lecture me or Drudge about his legitimacy. I say this knowing fully well that Matt himself reads and links to gossip columns, and probably always will.
Ironically, I stumbled upon a fascinating book by Page Six’s Paula Froelich, It!,,in which she tells point blank how the gossip industry works. No mention of cool bribes, but basically mention in a column like hers is a “quid pro quo” game. She’ll run an item about you or your client if you can offer a juicy tidbit on someone else that can’t be disproven. Of course, seeing someone’s name in print “legitimizes” them, right? I won’t get into my own lecture on subconscious legitimization, but despite my dislike for what she does, It is a surprisingly good book and I’m not above checking it out in the library. I’d describe it as more or less PR advice that has appeared elsewhere in books like Guerilla PR, but the stories and insights make it worth the time investment. I’ve never been interested in Paris Hilton other than as a PR case study, and I’d seen silly items on her in places like New York long before her “video” came out. What I didn’t know was that her mother had been pushing her publicity since she and her sister were teenagers: “Kathy Hilton…(worked) to get them invited to all the right parties, calling 35 times in one day to get them into the Golden Globes. Kathy always refused to take no for an answer, known to take gossip columnists out for dinner when they started getting a little catty about them… ” I could say more about the relationship between gossips and publicists, but that’s for another blog.
The point of all this is digression is that a machine processes and spits out the “news” you read on Page Six, Rush & Mulloy, and the about-to-be-defunct Boldface Names. At least the questionable items on the Drudge Report are newsworthy, and not the product of a media hiearchy nor tainted by office or industry politics. (Large blogs like the ones owned by Gawker Media aren’t immune to that, not to single them out.) For all the Drudge Report’s limitations, at least I know that Matt’s reports are tainted only by him.
In my humble opinion.