Matt Drudge to join The View next fall!
Just as I was getting over Drudge buying out Huffington Post, comes this from Women’s Weir Daily News Online:
(Four paragraphs down):
…Drudge will become the show’s first permanent male host after this summer’s broadcast hiatus. View representatives declined comment on whether he will replace a current cast member or become a fifth regular.
The change will restore a balanced harmony to the Emmy Award-winning series, which has been littered with controversy and personality conflicts amongst the evolving host lineup. Drudge offers media acumen to counter the “laywoman” perspective, as well as a more aggressive presence to match wits with O’Donnell and serve as a fatherly buffer between her and the sensitive Hasselbeck.
“The historic model (of four female hosts) has proven too volatile, and something needs to be done to restore brand equity,” Poisson-D’Avril added.
An insider tells WWDN that the hiring choice may stem from a favor from Walters to Arianna Huffington, who announced Monday that she would merge her Huffington Post with Drudge Report Omnimedia.
The Drudge camp confirms only that “Matt has agreed to be the guinea pig in the henhouse.”
“He looks forward to bonding with the ladies. It’s a forum where great minds can kick back, relax, and watch hell freeze over together,” said April Fools, Drudge spokesperson. WWDN
by RegoPark - 11:34 pm
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