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Saturday, September 29, 2007


Countdown to Radio Silence: It’s Drudge (For the Last Time) on Sunday Night

In the month since the news first leaked about Matt Drudge’s decision to end his popular radio broadcast, the silence on both the Drudge Report and the show itself is deafening. No direct comment has been offered to the press, excluding a public comment box posting from an indeterminate source. We’re down to the wires, kids, and there’s no telling what old Mattness is going to pull over the airwaves at 10 Eastern. Anything…I repeat, anything…is possible.

He could break his silence up front and announce/admit that this will be the last broadcast. Or, he could wait till the final hour, after the final station break..or (and I will not put it past him) he might actually go the entire three hours without even making a peep goodbye, leaving some listeners to find out after the fact.

He could break some unexpected news about himself…retirement, career move, engagement, parenthood, health issue, lawsuit.  Or, he may offer no comment on his decision to hang it up. (Or, he’ll restrict it to one “I Know When to Retire, Unlike Rather and Cronkite” monologue.)

He could get mushy. (One of his favorite quotes is “I’m a sucker for a cheap cry” – a sentiment he’s test-driven in at least one public 1998 speech and “teared up” when he hit the “Enter” key on the Monica Lewinsky post. Or, he could be a rock and an island and steel himself till the end.

He could be generous with callers…or he could go wait till the final half of the show to take them, if at all. Maybe tell them how boring or stupid he really thinks they are.

He could focus on making the best show possible…or he could go out with a ramble and a whimper. Maybe throw in an FCC violation or two.

He could turn the swan song into a retrospective…or he could be strictly business as usual and produce the exact same kind of show he’s always done.

He could have something up his sleeve…or he could be too damned tired to care.

Nothing he can say or do tomorrow night can possibly shock me. Nothing he can say can be expected, either. Except this: Drudge is going to do what Drudge is going to do. And that involves enjoying himself enjoying news.

RegoPark is a freelance writer with a background in marketing communications who has recently completed a media novel. She can be reached at http://regopark.wordpress.com.
 

  by RegoPark - 11:52 pm       




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